In a few years, Twitter has become one of the most powerful social networks in the world with over 310 million monthly active users and 83% active users on mobile. Exploiting this tremendous user base, Twitter gives the opportunity to all advertisers to create and instantly share ideas and information with their customers and prospects, quickly, easily and without any barriers. As an e-market, it is to your advantage to use social networks to promote your products and make them known to your customers or prospects.
On January, Twitter announced a new ad format in their advertising suite called Conversational Ads. So Twitter has developed an advertising ecosystem, helping online merchants increase sales still acquiring more customers interesting feature. There are about 3 ad formats on Twitter, which includes Promoted Trends, Promoted accounts, Promoted tweets, advertising videos as well as Twitter Ads to promote mobile apps . Several of these formats are still experimental, but strong can bet they will be promptly made available to the greatest number.
Here’s what you need to know about advertising formats offered by Twitter:
Promoted trends provide an opportunity for any brand to create an exchange with the Twitter community about a certain topic. Through this tool, Twitter users will be more need to use your #hashtag because it will often be displayed at the top of the list of trending topics and decorated with a yellow icon “Sponsored”.
Sponsored Twitter accounts allow you to appear in the Twitter search results and in the “subscriptions ideas”, the engine of its own recommendations to the social network. This technique suggests each user a number of accounts that it is not currently following but could potentially be of interest. To take advantage of this tool, brands have to pay to be added to the list of accounts suggested to social network users.
Sponsored tweets are messages that have been artificially highlighted by brands who wish to gain visibility and generate commitment on the part of users. Brands use sponsored tweets in order to create the commitment of its followers but also to reach a wider target. These tweets are generally located at the top of the timeline of Twitter, but you can find them at any time over the news of this timeline. As for Promoted Trends, sponsored tweets are identified with the yellow icon titled “Sponsored”. Although sponsored tweets are different generic tweets, they have the same configuration. We can answer a sponsored tweet, the Bookmark or even retweet.
Why use Sponsored Tweets?
If your goal is to drive a certain action or Twitter to reach wider audience, sponsored tweets are a good tool to promote the engaging content including a call to action for the user rather than buying twitter followers.
Here are some examples for which the sponsored tweets may be helpful:
- Offer discounts
- Attract prospects
- Promote sales and provide gifts
- Extend the reach of your posts from your blog
- Connect with influencers and brand influencers.
- Promote events and product releases.
- Promote mobile apps.
This tool allows you to target users by specific keywords in your tweets. According to Twitter, these tweets are a good way to identify the interest in the brand and reach users at the right time and in a favorable context. Twitter’s business model consists of a payment to the CPC, the number of retweets, or the number of generated set favorites. The advantage of this tool is that advertisers can perform keyword targeting in the timeline, from the location of interest, by gender and media used.
While the format promos becomes a media increasingly powerful, Twitter has decided to create video advertising on its platform. The concept of video advertising is an integrated video by the marks in a tweet to promote content. Video ads are a good way for online merchants make their offers to users.
The new draft Twitter: The Click-to-Call
As Twitter continues to innovate on its social network, the platform is currently working on a new project: Click-to-Call. The Click-to-Call will allow the user to receive an advertisement on smartphone that automatically turns phone call if it clicked. This type of advertising will give the opportunity for brands and consumers to get in touch beyond a simple online relationship.