These days we all know how important social media, in particular Instagram, is for branding. Not only for individuals but for big businesses as well. This is why it’s vital to always be putting your best foot forward on Instagram. By simply sticking to a few key principles you can drastically increase you success on Instagram. This not only includes increasing your likes and followers on Instagram, but also increasing your web traffic, sales and brand reputation. Two simple principles this article will focus on are credibility and social proof.
Credibility is an extremely important factor when it comes to Instagram. Other users have to be able to trust you. I mean, who’s going to buy something or do something for someone they don’t trust? While it may seem hard to achieve, especially with so many other people vying for the trust of overs. It’s fairly easy to improve you Instagram accounts credibility. It can be done by posting high quality content, engaging with users frequently and also acting professional at all times. If you’re trying to sell something or attract users to your website – it’s also extremely important that your website or landing page is extremely high quality and professional. With all things considered trust and credibility can actually easily be gained or developed in a short period of time, and it will significant improve your Instagram success.
The next principle is social proof. Basically, social proof is based around the fact that people often look to see what others are doing before they make any decisions of their own. If an Instagram user sees another account with 100,000 followers and loads of likes. They’re automatically going to assume that this person must have something to offer, and they are more inclined to interact with that account as so many others are doing it. This is why you see so many people buying followers and likes from sites like Gramlike. Even though real people aren’t actually getting added to their accounts, the followers number is rising and this increasing their social proof. Which in turn then leads to a quick increase in conversions and more engagement.
There are many important principles one can utilise to increase their success on Instagram. However, none more important than credibility and social proof. Be sure to consider them as you continue develop your online presence.