It requires constant marketing efforts to keep a business running. Marketing is done to let more and more people know about your product, convince them to buy your product/services and build a brand image that people can associate themselves with. Take examples of some of the biggest companies of the world and you will realize that people actually feel proud to have those brands as parts of their lives. Nike, Adidas, Coca Cola, Apple, Samsung etc. are some of the examples of such big brands. However, such expansion is only made possible through proper marketing efforts done in the proper manner.
You can’t just randomly start doing marketing because that’s totally against the spirit of it. Marketing is done through proper planning and while doing it you must have an eye on its outcome. Outcomes of your marketing efforts need to be weighed and analyzed in order to know which ones are most profitable for you. Those that are not producing any profit should be left or improved if potential is anticipated. Those that are profitable should be made better even more. What are the different ways for you to market your business and be known to the world? Here are some:
Internet marketing is the newest, most advanced and effective methods of marketing today. Since the arrival of internet businesses have been getting better with their internet marketing methods. These methods continue to evolve as newer things continue to become part of the internet. Internet marketing can be done in many different ways an SEO, email marketing, banner marketing, affiliate marketing, PPC and blogging are just some of the few names. The point here is to know which type of marketing will be best for your business. Some companies benefit more from email marketing and others from blogging.
To do email marketing you will need email addresses. Introduce a method on your website through which you can get emails of your website visitors. You could even get leads from companies that are in this business. SEO is best if your business is ready to be there for at least a year because SEO yields great results in a year or so. PPC, which stands for pay per click, is one of the most effective methods of marketing but you will need some budget for this one. Affiliate marketing is easy but you require an attractive affiliate marketing model to have people work as your affiliates.
Material marketing is the oldest way of marketing where you use different types of materials to make your voice reach your existing as well as new customers. There are literally hundreds of ways for you to market through materials. Billboards, business flyers, handbills, brochures etc. are examples of material marketing. Some of these methods are designed to make your voice reach the customer whereas some methods require your customers to take notice of your business. For example, if you put channel letters on the face of your building, it is more of an effort for developing a brand identity.
Flyers are best when your business is a brick and mortar business. You will have to distribute flyers within the area from where it is possible for people to come to you. You are required to do this marketing regularly as first few distributions don’t really yield any great results. Brochures are best kept at your reception table to be handed over to the visitors. You can have your business cards printed so you can hand them over to your clients. Neon signs, vinyls, pylon signs and monumental signs are also part of material marketing.
There is another way to market your business which is most suited for business of any size. In this method you use the people working for you and stationery in the house for your marketing. Think about having your letterheads, receipt books etc. having your logo and message on them. Furthermore, you can use your employees for the marketing purposes as well. This type of marketing does not require you to spend a lot of money but you can obtain some great results using this method. You can hand over souvenirs to your employees at gatherings and functions for marketing purposes.
One of the most common and effective methods of marketing through your own employees is by giving them items with your name and company’s logo on them. T-shirts are the most common and famous items in this type of marketing where the t-shirt will have your company’s name and logo on the front. The color of the t-shirt should also go along your branding colors. Pens, ball points, paper weights, USBs etc. are other items that companies use these days for marketing purposes. More than getting you new customers this method is great to impose a brand identity.