Jammu, April 17 (Scoop News)- India’s second largest ice cream company, Vadilal Industries Ltd, has made aggressive plans to increase its sales in Jammu & Kashmir by over four times to around Rs 10 crore in the coming year. Company is already the number one player by volumes in Uttar Pradesh and is amongst the top ice cream players in NCR, Punjab and the northern belt.
Devanshu Gandhi, Managing Director of Vadilal Industries Ltd in a Press conference on Friday said, “Jammu and Kashmir is a major untapped market for Vadilal and that is why we are now increasing our reach here in a big way. We are adding around 20 new distributors in the state to the 5 existing ones and our retail outlets reach will also increase 4-5 folds. Our aim is to increase Vadilal’s sales multi-fold in J&K to Rs 8-10 crore in a year from now.”
He said, Vadilal will penetrate deep into J&K, including regions like Srinagar, Anantnag, Baramullah, Pattan, Baandipura, Ganderbal and Sopian. Vadilal Industries will focus on offering consumers of J&K its premium brands like Badabite, Flingo, Gourmet and the Ice-Trooper range for kids as well as its mass market range like cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs so as to offer something for all tastes, preferences and budgets.
According to Devanshu Gandhi Vadilal has an artisan range of products under which it offers ice cream log, ice cream pastry, ice cream sandwich, cookie pie sandwich, ice cream bar (called as Sneak-a-Bar) and Kewara Mataka Kulfi. Capitalising on the increasing demand for fruit based products in India, Vadilal has a range of ice candies made with real fruit pulp in exotic flavours like Cranberry, Kiwi and Mixed Fruit under the ‘Falala’ brand name. Vadilal has made significant investment in technology – it is the first ice cream player in the country to bring extrusion technology for ice creams. It also has the latest and fastest cone-making machine in the country.
MORE AT http://www.scoopnews.in/det.aspx?q=46341