(1888 PressRelease) Mobile App Invites Users to Partake in Donating to Food Banks While Encouraging Healthier Lifestyle.
Stamford-Norwalk, CT – foodtweeks™, a free app that combines weight management with feeding the hungry, announced that the Vermont Food Bank in Barre, Vermont has joined the ranks of foodtweeks™-affiliated food banks.
To invest users of the app in the unique weight-management strategy, each time a foodtweeks™ user reports “tweeking” (trimming calories from their food), Vermont Food Bank will receive donations from foodtweeks™, enabling the food bank to distribute an equal number of nutritious calories to hungry families.
“foodtweeks™ is proud and excited to support Vermont Food Bank,” said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development. “Vermont Food Bank is a highly committed and respected organization that provides outstanding service to food-insecure members of our community.”
foodtweeks™ makes it possible for weight-conscious consumers to be “heroes” who serve their communities by feeding the hungry and contribute to food banks like the Vermont Food Bank. Cutting calories from everyday foods becomes easy and enjoyable, and donating is free to the user. To continue to raise awareness and activate online communities, posting a “tweek” on Facebook or Twitter doubles or triples each donation.
“The Vermont Foodbank is delighted to work with foodtweeks™ to provide an easy and fun way for people to eat healthy and provide food help to our neighbors who need it most,” said John Sayles, Vermont Foodbank CEO. “Just as foodtweeks™ encourages users to make healthy food choices, at the Vermont Foodbank we are trying to provide our 153,000 customers, who are struggling with hunger, the opportunity to make heathy food choices too.”
By offering a new approach to weight management, foodtweeks™ users simply tell the app what food they are thinking of buying, eating or preparing. The app instantly displays images of suggested “tweeks” that remove enough calories to make a positive difference – but not in a way that changes the taste or leaves users hungry.
foodtweeks™ maintains a crowdsourced picture database of more than 44,000 small changes that show users how to “tweek” everything from a particular brand of cheeseburger at a national restaurant chain to grocery store purchases, and homemade dishes of every kind.
foodtweeks™ is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, said Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks™ may contact Ms. Shannon by email at elisa ( @ ) foodtweeks dot com dot
Jay Walker, the inventor of foodtweeks™, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
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