Market competition is getting more and more rigid these days. However, that’s not necessarily a bad thing. The tougher the competition becomes, the more marketing strategies arise.
One of the many latest marketing strategies is Visual Merchandising. Despite its name, it is not purely about the aesthetics; it is a science whose main objective is to maximize the sales of a business. It maximizes both your salespeople and your retail space in attracting more customers. This strategy advertises that business owners consider effective ways of engaging and motivating customers to come inside the store through arranging their displays appropriately.
Visual Merchandising is not all about the products you have in your store, either. You can have unique items and still fail to attract customers. When designing your retail space, you have to ask yourself the following questions:
- Do items on display attract potential customers?
- Do items stir target customers’ interests?
- Do items on display confuse your customers?
- Do the items seem to plain and ordinary?
If your answer is “Yes” to even just one of the stated questions, you ought to do something different real quick to avoid grave consequences. Here are a few tips you might want to consider:
- Know more about consumer psychology.
Aside from researching about your customers’ demographic data like the age group, marital status, income level, educational attainment, etc., try to learn more about their buying behavior and hobbies, spending habits and the reason why they purchase items. The combination of these two data will help you create a consumer persona – a detailed picture of your customers.
- Identify the main focus of your display window.
There must be a balance between your store displays. You should refrain from placing too many items in one place to avoid crowding. You can group items according to size and color to create equilibrium, too. Balance really matters, so plan your display to avoid creating an overpowering or a boring store.
Focus on one major feature that you want your customers to notice– it might be a new product partnered with other interesting items or a signage to give more highlight to your store.
Your display window must be at an eye level of the viewers. Displays that are too low will not be easily noticed.
- Keep your rows and shelves simple.
Be sensible of your store product arrangement to aid the customer in finding the desired product. Group items logically and keep similar products together. For complimentary products, keep them within reach. You should also consider using POP displays to highlight particular products.
- Proper lighting enhances your products.
Lighting must be given proper consideration as it will impact the overall look of your products. Proper lighting gets rid of shadows and enhances the look of your product. Key display areas like window displays are crucial, so it’s best that you put great effort in choosing lights that will highlight your displays.
- Visit other shops.
Checking out other shop’s displays is a form of benchmarking. Knowing more about your competitors will give you the edge to create a more stirring strategy.
Start attracting more customers by improving your store’s overall display layout. Be guided with the right strategies and you’ll never go wrong.