Chennai, June 29th, 2012: Viveks, a brand well known in Consumer Electronics and Home Appliances retail has strongly repositioned itself in Bangalore from the Consumer Durables (CD) format to the CDIT format with the launch of IT and Telecom products across its outlets in the city. Viveks has also remodeled its showrooms in tune with the changing needs and its swanky remodeled flagship showroom in Jayanagar was inaugurated by Power Star Mr. Puneet Rajkumar. In the same day, Viveks also launched Viveks Digital 1, its new exclusive IT showroom in The Forum mall, Koramangala inaugurated by Indian cricketing legend, Rahul Dravid.
Spread over an area of 7000 sq. ft., the showroom at Jayanagar has its entire ground floor of 3500 sq. ft. dedicated to IT and Telecom products. This will be the largest IT outlet in Bangalore where customers can find the best of IT products and accessories.
In this new avatar in Bengaluru, customers can buy the latest and largest range of products, experience a new level of customer service and pick-up the smartest offers on IT, Mobile phones, Consumer Electronics and Home Appliances. Speaking on the launch, Mr. B. A. Kodandarama Setty, Chairman and Managing Director, Vivek Limited said “The Bengaluru market is very important for us, competition is fierce here. Customers here are knowledgeable, price conscious and have high expectations. Keeping the current trend in mind, Viveks has remodeled all its outlets in Bengaluru to cater to the ever changing product line-up and customer needs. With our renewed commitment and focus on customer service, we are confidently aiming to increase our share in this major market.”
Inaugurating the outlets, Power star Mr. Puneet Rajkumar said “Viveks is one of the most popular brands in South India. It gives me pleasure to be part of a brand that is close to the people and constantly evolving with the changing needs of the society”.
Customers will also have an opportunity to celebrate the launch along with Viveks with the exciting inaugural offers awaiting them, valid from June 29 to July 8, 2012. For purchases made above Rs.2,500, lucky draw coupons will be given, and nine lucky customers will get to drive home a Maruti Alto. The first 20 customers stand a chance to win Gold coins. What’s more, customers purchasing products of different value have exciting gifts like Stainless Steel Electric Kettle, Mini vacuum cleaner, Induction hob with Fry pan, IFB Microwave 17 l grill, Toshiba LED TV 19” (48 cms). Customers can also take advantage of Zero percent consumer finance offers of up to 24 EMIs. Purchases made of home appliances and IT products during this period will be given an extended warranty of one year.
About Vivek Limited:
Vivek Limited is a professionally managed company and one of the leading and respected consumer electronics and home appliances retail chains in India serving consumers for the past 47 years. Vivek Ltd owns two retail brands – Viveks and Jainsons. The group turnover is currently INR 450 crores. Viveks has established its dominance in two states, Tamil Nadu and Karnataka with 47 showrooms and is now on a fast track growth. Viveks’ business is anchored on trust and customer service which have been the hallmarks of the brand since its inception in 1965. McKinsey, a leading global consultancy firm, spoke of Viveks as “A brand more trusted than the brands it sells” in its report on Indian retail prepared for the CII.
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