Your website might be hiding some tricks up its sleeve that would improve your business revenue, and you might not know them.
There are more than 3 billion Internet users at this very moment. That means that over 40% of the world population is connected to the Internet. This changes the e-commerce world completely, reaching its highest peak of productivity since its beginnings.
E-commerce offers a wide arrange of benefits that a store experience can no longer provide even with the lack pf queues, no more money spent on gas, a larger array of products at your disposal, comparable prices, faster customer services, and so on.
It is actually recommended putting in as much effort as possible into building your website as you do your stores. What else has a website become if not a digital store where your clients should feel as welcome as possible? So, here are some secrets to improve the conversion rate of your website!
Turbo-Charge Your Website
Time is money, and this applies not only to you as a producer but to your clients as well. The worst treatment an online customer can receive is a slow experience delayed by glossy themes or a multitude of pop-ups to remind them of the most obvious things.
Speeding up your website’s load time is the fastest way to get you a better conversion rate. Studies show that a delay website load time of no more than 1-second triggers a conversion rate drop of 7%! Matthew Woodward carried a series of experiments on his website, and he reached the conclusion that a difference between a 5 to 2 seconds load time will bring him a boost of $30,587 to his annual revenue!
Moreover, there is one thing of the utmost importance that most people don’t know. First of all, let’s state the obvious: Google uses a huge number of algorithms on which they base their decision if your website will end up on the first page of a Google search or not.
We all dread the day when we reach the second page, where we will face the graveyard of our conversion rates. To avoid this situation, people focus on quality content articles, exclusive information, trending keywords, and URLs.
However, what most people don’t know is that in 2010 Google added another algorithm to take the pulse of your website: the speed of a website’s load time. If your website takes too long to get it together, then Google decides that you are not worthy of its first page.
Understand How to Select the Best Web Hosting Provider for You
It’s important that you learn how to find one. Start by checking multiple web hosting service reviews from trusted online sites. Here are some essential things you should look out for when choosing a web hosting provider.
Begin with carrying out a research of the market. The information you build now will be the foundation of your service. Find out who your competitors are, understand what are the key features of the product, and put together a product of your own. Web hosting is like owning a digital building, and you are giving the apartments for rent.
So, first off, you need to become the owner of digital space by purchasing web servers. From here on, it is up to the kind of product you choose.
This is the kind of hosting package most suitable for beginners. It’s financially accessible for both you and your clients. Your investment will be minor since the idea behind shared hosting is to support up to 1,000 clients on one server.
The price for this service will be low, but the number of clients will be higher than other hosting services. Due to its low performance, you should target your marketing on low maintenance websites, like test sites, one-page sites, development sites and others.
For this kind package, you will need a better customer support team. Problems might appear because it is common for one user to have several websites. So, for 1,000 clients, you will probably have to provide for 3,000 websites. This problem is not without solution, though: clients will contact your customer care agents with the request to move their website once their server becomes overcrowded.
All in all, shared hosting is a great option for a tight budget and it’s a great start for beginners to work their way up to more complex service packages.
This service offers a Virtual Private Server and it is considered a deluxe package. Unlike the shared hosting, VPS only allows up to 20 clients per server. You can just imagine how strong of a website efficiency this provides.
The best feature of VPS is that the server will not just be divided into 20 equal cells, but it will provide you with the exact RAM space you have on your hardware. Thus the websites will load immediately and have a generous bandwidth. The prices for VPS Hosting range from $10 to even $150 per month.
Your offer extends to one client per server. With this package, the customer gets a computer of his own to host his websites on. Even though the Dedicated Hosting provides a lot more benefits for the consumer, you will have a hard time finding prospective clients. For this service, you should be looking for a professional client that knows how to personalize a server for their own needs and who also has websites with more than 100,000 clients per month.
However, the revenue will truly reflect your higher efforts.
This is an upgraded version of VPS Hosting. It has recently become the most popular web hosting service as it offers its consumer a more powerful and scalable control of their websites. Cloud hosting gives access to a network of multiple servers. Thus the limitation of one server is erased, and the security of websites is increased.
People prefer Cloud Hosting than others because the fees are calculated according to how much they use the servers’ resources, and the problems are almost nonexistent, like slow loading time or website errors.
After you thoroughly research the market, decide which kind of product is more suitable for you, the price range, and target audience.
Upgrade Your Web Hosting Service to A Content Delivery Network
The fact is that most of the web hosting servers are in the U.S. territory. And that is actually bad news for your website.
Let’s take an example. One of your prospective clients from China wants to access your website. Once they click the URL, the data has to travel from China to U.S. and then back to retrieve the set of information they want. And here is where that expensive web hosting service fails its customers. No matter the how powerful the internet connection is, your prospective client will experience an unwanted delay. And most certainly they will close your website.
However, the Content Delivery Network has as its main aim to cover this disadvantage. This kind of network is a wildly distributed net of proxy servers that are scattered around the globe through multiple data centers. What those servers do differently from a web hosting server is that they save your data in more than just one place, which leads to global coverage.
Now, if we get back to the prospective client from China, things will happen differently. The accessed data will no longer travel to the other corner of the world and back. It will be already saved on one of the closest CDN centers, so the prospective customer will have the needed information at their disposal in no more than 3 seconds.
So, accessing the services of a Content Delivery Network will not only keep the load time of your website consistent throughout the globe, but you will also gain access to a different cultural market. And a wider market means more sales.
All in all, you can experience an increased revenue only by setting the options your web hosting service put at your disposal in a more efficient way. “Time is money” will never lose its importance and it’s relevant in every aspect of your business plan.
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