Harnessing the ability of youths to self-organize online via platforms like Facebook and text messaging, a group of Obama supporters have launched a website that urges children to rock the vote–through their parents.
Called YrMomma4Obama, using the text message jargon of teens, the effort cites the story of former Clinton superdelegate Christine "Roz" Samuels, who allegedly switched her vote to Obama because of the influence of her adult children.
Founders include former MoveOn staffer Catherine Geanuracos and Texas Young Democrat Amber Goodwin. In the press release Geanuracos, who has organized mobile campaigns for Live Earth, explains that," YrMomma4Obama combines traditional grassroots organizing, a peer-to-peer text message campaign, social network strategies and marketing tactics more traditionally employed by the entertainment industry to get the word out."
The recently launched website does not state the reach of the organizing effort, but offers four sample text messages for peer-to-peer campaigns, including one entirely in Spanish. The "Yes We Can" video is also embedded, as well as a printable flyer. Right now the campaign is targeting Texas, Ohio and Pennsylvania.