When you start a business you need to be organized. The most important thing for your business to run and expand is customer relationship. The better the relationship between you and your customers, the more chances there will be that your business will grow. In order to maintain great customer relationships, you will need to have customer data. Customer data was collected on notebooks and registers made out of papers. As technology advanced there were programs like Excel available for keeping customer information in one place. However, these softwares offered no automation and no features beyond being plain sheets.
As computer technology got better there arrived the CRM. CRM stands for Customer Relationship Management software. This particular software allowed business not only to keep customer information in one place but automate the many processes that made the job laborious and repetitive. The CRM further has features that make information available at hand to improve customer experience through the integration of further small applications and tools. A customer’s data in the CRM would give company information about its past interaction with the customer, customer’s most recent status and future interaction strategies with the customer.
Salesforce is the CRM that has been discussed in the previous passages. However, there is something that makes Salesforce different from most of the CRMs out there. This particular CRM uses the cloud technology and goes many steps ahead of the conventional CRMs that have been used by businesses in the past. It is currently the most popular cloud CRM in the world with features that make it future proof too. There are many things that make this CRM the most favorite choice for businesses today. Here are some of them:
It’s in The Cloud
Salesforce is a cloud CRM where you have to be connected to the internet in order to access it. What makes it an amazing product is the fact that it can be accessed from any possible location. With old CRMs you had to install them on your systems before you could use them. This called for a long process of installation and compatibility issues on all the computers you had in you premises. The installation problems could make the installation process longer and this allowed companies to charge you big monies for it. Not to mention, accessing your CRM from remote locations was not possible.
You Don’t Do the Maintenance
What’s better: to worry about your CRM’s maintenance and patches along with other business challenges or to completely remove CRM’s problems out of the way and focus on your business? With a CRM that’s in the cloud and being taken care of by the experts of the industry, you don’t have to worry about any updates, modifications, changes and patches of your CRM. You just use the CRM and whatever updates have to be made will be made by Salesforce team. This keeps you away from costs of thousands to millions of dollars.
Salesforce Is More Than A CRM
Salesforce is not just a CRM. It is a complete solution that is not available from any other CRM providers. There are Salesforce modules that are specifically designed for various departments of a business. It has a module specifically for your customer service, sales and marketing department. However, any information updated on any of the modules is updated overall on the CRM so different people don’t have to make updates differently to customer information. Since each module is designed differently for different departments, people in these departments can work on an interface that is more familiar to them and makes them more productive.
It’s Flexible and Allows Extensions
You don’t want to be stuck with a CRM that keeps things rigid and is what you have got in the package. Think about your smartphone. How boring it would have been if you got a smartphone with pre-loaded applications and no options to download any more applications? With Salesforce’s AppExchange you get access to an online marketplace that carries applications specifically designed for businesses. These applications can enhance the experience of your CRM and allow you to do things your way by increasing your productivity and making things easier. You can use the help of one of Salesforce training videos, which are easily available online and learn how to work with all the extensions and applications setup.
It Is for All Businesses
Salesforce is a complete CRM solution that meets the needs of any business type and size. It does not matter whether your business sells headphones or makes t-shirts, this CRM will fit your needs. With applications that can be integrated onto the CRM you can streamline the whole process and make things work your way. Furthermore, this CRM is perfect for businesses of all sizes. It is a perfect fit for you if your business deploys more or less 100 employees. If you are a large enterprise, you can still benefit from the great features of Salesforce.