Why you need catchy sales copies for your online business
By Emmanuel Udom
Online business has no geographical or man -made restrictions. Here, the world is simply your market and persons across various continents and countries your potential customers or clients.
Unlike offline business, where you see your clients and customers physically, online networking in really dealing with faceless people, firms, organizations, government agencies and private bodies in most cases.
So, the only way to tell your stories to the world is through newsletters, sales copies, online adverts and other promotional write-ups.
Therefore, the way you present your articles will either be catchy, boring or an eyesore to the readers. Basically, you are your own copy writer and sales person here, about to deal businesswise with some faceless persons and groups out there.
Make your write-ups simple, humorous, factual, straight-to-the point, non- technical and standard and you will see people visiting your sites. Anything less than these, you may not attract traffics or people.
KNOW YOUR PRODUCT OR SERVICE
A green horn or a person that does not know what he or she wants to sell to the world cannot last long in a global market which the advent of the internet has created. The beginning of success in online business is to first and foremost have an in-depth knowledge of your product or service.
There are quacks everywhere, internet inclusive, who promise A and deliver B. So, whether you’re selling bags, belts, jewelries, or offering services as a writer, insurance person, counselor etc, you have got to tell damn good and catchy stories through your write-ups to the world.
DEFINE YOUR CLIENTS OR CUSTOMERS
If you are a real estate consultant for instance, deal with products and services related to real estate. Search for sites, firms, people and organizations that are into this line of business and deal with them. Same for a writer that is targeting marriage people or relationship issues. With this you will carve niche for yourself over time as an authority in your field. This is where people across the globe will make up their minds either to contact you or your competitor.
CATCHY CAPTIONS
Since you are dealing in most cases with faceless persons or organizations, catchy headlines will attract the search engines and then draw traffics, that is, people to you through your own site. Therefore, you must choose your words carefully. Do not beat about the bush, but go straight into the heart of the matter for optimum exposures and eventual successful close in the deal.
There are about 900 million account holders on facebook. Other online social media platforms, such as twitters, youtube, myspace etc also have their own subscribers, running into millions. Take advantage of these free platforms to market yourself and your line of business. You could reap fortunes with time, if you are consistent.
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