Wilson Bennett: BlackBerry, the mobile handset and software services company has announced it is to cut jobs around the world.
Wilson Bennett: As part of further efforts to rejuvenate its once-mighty mobile business, BlackBerry has announced it is to cut jobs at several of its global locations. Although specific numbers have not been discussed, it is thought that the axe will fall on its hardware, software and applications divisions.
BlackBerry’s workforce has been slashed from 17,000 people in 2011 to roughly 7,000 today as the consequences of product blunders and strong competition from Apple’s iconic iPhone and a plethora of Android-powered devices have forced the company to make massive cuts.
“Since John Chen joined as CEO in 2013, BlackBerry’s sought to play to its strengths by redoubling its efforts to lure back lost enterprise customers with management software that works with non-BlackBerry products while ensuring it keeps lucrative government and financial customers who regard its messaging systems as more secure than those of Apple or Android,” said Toshio Morota, technology analyst at Wilson Bennett.
BlackBerry has launched a number of handsets aimed at enterprise users and lower-priced units in Southeast Asian markets but sales have been sluggish according to reports. Nevertheless, the Waterloo, Ontario-based company appears to be committed to streamlining its operations in order to generate more profits.
Wilson Bennett says that it is not a buyer of BlackBerry stock at current levels but it says the company’s secure messaging systems will become more attractive in line with consumer trends that appear to be favoring products that offer enhanced privacy and security.
“The Edward Snowden whistleblower revelations have served to make consumers far more aware of the potential for their communications to be intercepted and monitored and BlackBerry’s secure messaging is still streets ahead of its competition. There’s value in that,” concluded Morota.
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