Women have already established a presence in technology and social media, and even account for most of social network users. This only means one thing for women in technology – opportunity. Today, more and more companies are reaching out to the female community, including entrepreneurs, advocates, employees, and consumers. Women can now leverage the power of social networking sites to engage and advance their careers. For the female demographic, social media offers hundreds of opportunities to engage, effect change, lead, and develop relationships across various sectors both locally and abroad.
The Impact of Women Consumers
A lot of companies these days are looking for the perfect combo of offline and online strategies. Their incursion into social media is also affecting their relationship with female society in valuable ways. Companies are going where consumers are, increasing their efforts in personally reaching out to them in their social media profiles. These organizations are also beginning to share content and participate in conversations like normal users.
Conversations between female consumers and companies are starting to progress beyond simply what consumers want. Organizations are now using social media to get updated feedbacks from women about services, products, and other marketing campaigns before they venture into the project. Unilever have already used social media to launch their Age Miracle product by inviting beauty bloggers to try their products and share their reviews. Although their campaign was a little risky, it had a greater advantage: if the blog owners adore the new item, word of mouth can spread quickly. But if they don’t, this poor company publicity from blogs is pretty difficult to fix.
Companies like HP and Dell, who are known more for their printers, laptops and scanners, have created pages on Pinterest, a social media site that has enjoyed major growth over the past year and that is particularly popular with women. On Pinterest, people from all over the world are able to post and share pictures of products that they like, including tablet PCs, laptops, scanners, and all in one printers. This type of publicity is quite effective, and often makes the companies seem more likeable and approachable. These two tech companies, and companies like them, are discovering that social media is indeed the fastest and easiest way to reach out to customers.
There are plenty of opportunities for organizations to engage with the female populace through mobile technologies and applications. Accessing online content through mobile devices is a fad these days. Aside from mobilizing traditional sites, organizations are also making a woman’s life easier through mobile apps that offer discounts on popular household and fashion items. Location-based apps are also partnering with shops to provide exclusive deals and promotions through augmented reality. Local and global companies are now creating and sponsoring apps which caters to the female society’s wide variety of interests, including personal finance, organization, and politics.
Social media presents a wide opportunity for women to showcase their thought leadership through social media. Journalists, editors, CTOs, and conference organizers are now inviting women to their source list, staff, mastheads, and speaker rosters. Women who are looking to launch big names in the tech industry must be proactive, by showcasing proposals that showcase substantive value and knowledge. Social media values opinions. Organizations are always looking for innovative people to showcase their research and expertise. If you are ready to demonstrate your skills and craft in the industry, it is time for professional networking and speaking constantly in tech conferences and events. Crowdsourcing is helpful in improving the representation of female attendees and speakers. Make sure you recruit women to support your events.