November 23, 2011
Yahoo Site Explorer officially went offline at midnight PST on November 21, closing the service around the world and reaching
Yahoo announced over a year ago that the Site Explorer service would close as a result of its recent agreement with Microsoft to have the Bing search engine replace all Yahoo web search functions.
The demise of Site Explorer has sent internet marketers to paid subscription services to find the coveted backlink information they need. Conversation in the SEO world is heating up over alternative sources of information.
One SEO blog posted a eulogy to Site Explorer. Internet marketer Barry Schwartz commented, "It is basically the last nail in the coffin for Yahoo Search."
Yahoo/Bing now garners about 11% of the search market. This is a far distant second to Google’s 83% of market share.
Though the Yahoo Site Explorer received a huge amount of website traffic, Yahoo never monetized Site Explorer with advertisements. In the corporate world, that is hard to explain.
Many Yahoo moves are hard to explain, especially to investors. Averting a takeover attempt by the Microsoft giant in 2008, Yahoo has now given over many of its corporate assets to Microsoft in exchange for agreements.
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