With smart phone becoming a coveted treasure for people of any age group, its sales are exceeding at the global level. Mobile apps developers get impacted by the increase of competition in the smart phone market and mobile apps market.
Both consumers and corporate can gain from the use of smart devices. As it has millions of users, businesses can use it to enlarge their customer base. During September 2012, Apple’s App store experienced more than twenty one billion downloads. This is 74 percent increase over downloads that took place in the year 2011. These findings were reported by Gartner Research.
If businesses want to monetize their mobile applications the most, they must bring their product to highlight by increasing its visibility. The mobile application should be able to able to meet specific needs of customers. The application should be customized and this personalization of the application ensures the success of the application. Apple’s app store emerged as the leader followed by Google and then Microsoft according to ABI Research’s latest competitive assessment of mobile application storefronts.
Aapo Markkanen is a senior analyst for ABI. He says, "Microsoft should be lauded for its initiative to extend its (app) ranking algorithm beyond raw download figures, by including factors that can actually measure customer satisfaction and retention." Apple is leading the application market due to its strict adherence to quality control measures.
The mobile apps storefront offers B2B and B2C companies numerous ways to get their applications distributed and downloaded by users. Gartner has listed mobile applications and HTML 5 among the top ten strategic technology trends for the year 2013. Also enterprise app stores have been included in this list. With this list in consideration, CRM vendors may want to explore ways to assist clients in analyzing and enhancing upon apps discovery and download.
The most important benefit that Apple has over its competitors is its ability to monetize its applications better than anyone. iPhone apps developer get paid around seven billion dollars by apple. The application store has helped it gain approx $10 billion. There are a number of applications that come at zero cost. There are many others which feature advertisements. This lead to increase in revenues of Apple as well as for iPhone developers.
According the trends prevailing in the smart phone market, large applications may gain more popularity via different marketing techniques. For instance, a small website can be built for your application and this website can provide details about how the application works and its core features. The link to this site can be spread across the web world via bloggers and social networking communities to gain more visibility and thus enhance the sales of the application.
The above are only some of the predictions for the coming year. However, the smart phone market may have some more things in store. Those who have been religiously following the trends in the mobile market can realize the speed with which the boom started.