It is known that people prefer to do business directly with other people instead of companies. They seem to think that it makes the process more genuine and trustworthy while corporations are only looking for profits and not really for their customers’ happiness. And this is one of the reasons why personal branding is so […]
Changing Your Brand Culture to Engage Millennials
Millennials are often called Generation “C”. They have been “connected” since childhood, and their phones are never more than three feet away from them today. This is how they get their news, “meet up” with their friends, and check their social media pages/accounts several times a day. And they are now the largest online spending […]