For the small ecommerce stores, life can be pretty intimidating as there’s a cut-throat competition out there in the market. E-commerce giants like Amazon generate huge amounts of revenue everyday and also share a higher level of brand recognition which you may have never dreamt of. Do you think you can ever compete with that? This is the beauty of the internet – that it will give you enough details so that you can arm yourself with the required things which can let you compete with the bigger giants who have already made their own niche in the e-commerce industry. If you too are looking for viable e-commerce solutions, here are few solid points that you might be missing.
Authority: This is what is called off-page SEO which include social mentions, brand mentions and anything else which increases the authority of your brand. You name it and Amazon has everything covered. If you can be mentioned by important and massive websites which don’t even know your existence, you can get back millions of links, some of which are good or bad. This basically means that if you want to compete against bigger e-commerce giants, you can’t simply do it by brute force.
Price: Do you have a huge amount of buying power? If no, then it is going to be tough to compete on price. The bigger sites that have established themselves in the e-commerce industry can do with cutting down costs and keeping slim margins which might be something impossible for you. So, if you wish to compete on the basis of price, you probably wouldn’t be able to make enough money.
Reach: One more thing is the kinds of things that you sell on your e-commerce website. The bigger sites like Amazon sell everything and the buyers don’t even look for alternatives while buying something. This is why Amazon can easily sell off items without having to promote them ever again.
Blog often: All e-commerce sites should maintain a blog. Although blogging is not a necessary option to generate more and more traffic, it definitely boosts your credibility and authority. However, make sure you don’t blog with the sole intention of churning bad quality content. You should always blog keeping in mind your readers and clients. This will be your first step to adding value and this way you can set yourself apart from other bigger sites like Amazon.
Use high quality descriptions: If you check out the product pages of trustworthy e-commerce sites like Amazon, you will notice the high quality product descriptions that they have. There are many ways in which a page can rank better with shorter content. Avoid using generic descriptions given by manufacturers and try to craft something from your creativity.
So, when you’re about to join the bandwagon of the e-commerce industry, you should brace yourself for the tough competition and equip yourself with whatever is needed. Take into account the above mentioned tips to create your own strong niche in the industry.