One of the main assets of a business today is its website. This is its face on the Internet. Modern consumers first check the Internet for products or services to purchase. As such, a business website is an important promotional tool. The consumers will get to see the products and services available from your business. Creating a website is only the first step to tapping into the online consumer market. You need to optimize it so that it is more popular too. To do this, you need to perform SEO on it.
What is SEO?
SEO stands for Search Engine Optimization. It is a process where the elements of your website are adjusted and edited. After this is performed, your website will be found faster by the search engines so that consumers can view it. When SEO is done effectively, your website can end up in the first page of search engine results. Studies indicate that consumers normally check only the first page of results when searching for items online. Thus, this is the ideal page to be at. There are various steps in SEO. They include:
- Strategic distribution of keywords in the webpage content
- Optimization of the titles and headings
- Social media optimization
- Use of Google AdWords
One of the most important steps is placing keywords strategically in the webpage content. Why is this so? Read on to find out.
What are keywords and how are they important in SEO?
When consumers get online, they use search engines to find what they want. The terms that they enter in the search bar are known as keywords. If your website contains these words, it will appear in the search results. If your keywords are well placed and closely resemble the ones that the consumers enter in the search bar, then your website appears in the first page of search results. As indicated above, this is the page to be in. How can you find the most effective keywords for your website? The keyword position checker is the ideal tool to use.
All about this keyword tool
The keyword position checker is an SEO tool that is freely available on the Internet. By using it, you can find out the rank of the keywords that you intend to use in your webpage content. This tool can help you to track the keywords that can help you to get your website on the first page of search engine results.
Why is the position of the keywords important to analyze?
The position of a keyword is an important factor to consider when performing SEO. By using keywords that are ranked high, your website can appear in the first page of results. This tool can help you to find out the ranking of your keywords. If they don’t rank high enough, you can adjust them until you create some that rank high.
The results presented in this rank checker are always up to date. This tool can check keywords and domains as well. It makes the process of checking keyword rank much easier. If you did it manually, you would have to go through hundreds of pages of results to see the rank of your keywords. The keyword position checker automates this process for you.
How do you use this tool?
This tool is quite simple to use. All that you need to do is enter your keywords or your domain name in the tool. It is designed such that you can check the position of multiple keywords at the same time. This is possible because the tool has multiple search bars. Thus, you can enter keywords in the separate bars so as to find out their ranks.
The tool can automatically check the first 500 pages for your keywords and present the results to you. Also, you can choose the number of pages that you want to check. This means that you can check if your keywords appear in the first 50, first 100 or even first 200 pages of search results.
After the keyword position checker completes the search, it presents you with tabulated results that indicate the rank of your keywords in the Yahoo or Google search engines. Checking the rank is an important activity in keyword research. Why is it important to perform research on your keywords before you use them? This is why.
Importance of performing keyword research
Keywords drive traffic
By performing research, you can find out which keywords are driving the most traffic. After you identify them, you can include them in your website content. When a keyword drives a lot of traffic, this means that the online audience is very interested in content about it. Thus, after identifying the most popular keywords, you can write content that is related to them and post it in your website. This makes your site more popular and gives you more views. This can translate into higher chances of selling products and services which results in more revenue for your business.
You can identify trends
Keywords can also tell you about popular trends on the Internet. Those that rank high are popular among consumers. This means that their content is trending high. You can use this observation to make the content of your website trendy. Simply adjust it to be similar to the keyword content and you will be well on your way to online popularity. On the Internet, trends change very fast. Therefore, performing research on keywords can help you to make your website keep up with the trends.
Keywords are a fundamental part of SEO. Finding out which ones rank highest is an important activity. Using them in your website content can drive it to the first page of results. Moreover, further research can help you to make your website popular and help you capture more consumers online.