The number of companies that are pulling advertisements from social media platforms is continuing to grow. A group of companies led by the Anti-Defamation League and the NAACP, want Facebook to stop promoting hate on their social media platform, and momentum is accelerating. Facebook’s share price is starting to experience downward pressure, its profit engine […]
9 Most Effective Advertising Techniques
Creative advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions. All of these can result in clicks, calls, and customers. You can make stronger advertisements if you deploy techniques that will work best for your product or service, be it in the traditional, digital […]
Define Indoor Advertising Media
Indoor advertising media can be categorized as: 1. Brood Cost Media: Advertisers use two types of broad cast media to reach target customers. Television: Television is the latest medium of mass communication. It can create audio-visual impression. It makes appeal through the eyes and the ears. Television is becoming popular in India since the inception […]
What Print Media to Use for Advertising Your Business?
Newspapers, magazines, and directories are examples of print media. The best print media for your business is not always the largest, most well-recognized newspaper or magazine. In fact, you may find that community newspapers or lifestyle publications are better targeted, more economical, and more effective. A year-long study of newspaper advertising determined that a potential […]
Advertising for Today Solutions
If the basis of competition for brands and services campaign is largely on intimation for local and global challenges, a world tending towards quicker solutions will head. Several challenges exist around the world, more come up suddenly or gradually as solutions go in offensive to them. It is usually with leaders to […]
Putting Lipstick on a Pig – Pittsburgh and the Trojan Condom Advertising Controversy
According to the Centers for Disease Control and Prevention, the estimated number of new AIDS diagnoses in the U.S. from 2000 through 2005 increased by 17% among women and 16% among men. The CDC further estimates 19 million new sexually transmitted infections per year nationally – and direct medical costs associated with STDs in the […]
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