A dilemma that most business marketers face these days is whether to go for paid advertising or free. You have a budget. And to perform better than your competitors, you will have to align your marketing initiatives towards the best performing channels. And you have to accommodate everything in this budget. And, it goes without […]
The Road Backwards – Ditching Email for Social Messaging
The Road Backwards – Ditching Email for Social Messaging Michael Katz,Mailspect For over twenty years email has driven more technical revolutions than virtually any software technology. Email was an early driver in the development of the Internet and business computer infrastructure and continues to this day to drive innovation in areas such as mobile […]
RupeeMail – Get paid to read emails from Marketers
RupeeMail is a new type of email where the message is delivered in an electronic envelope with an attached stamp carrying a Rupee value. When the recipients open their mail, they receive the Rupee value given the stamp. Therefore, recipients have more reason to open RupeeMail, as compared to ordinary email, as the senders are […]
Are Indian Marketers adopting the best practices in email marketing?
As a professional worked for large global online marketing companies and their clients who manage global brands, I see Indian online marketers are still at a nascent stage in using the media, on looking at their email newsletters and marketing campaigns. Looking at over several newsletters, alerts, marketing campaigns from several companies, I observe the […]
Why Your Top New Hire May Be Halfway Across the World
While every company has different purposes and goals, there is one desire they all have in common: hiring top talent. Not only do you want your work done efficiently, but you want high-quality work done consistently. And onboarding an employee in a cost-effective way to save your business money? That’s icing on the cake. What […]
Do Your Carts Have Abandonment Issues? 4 Ways to Get Customers to Complete Their Purchases
So you’ve noticed that a lot of your customers abandon their carts before making a purchase. Sometimes they come back and complete the purchase hours or days later. Other times, they never come back, and you lose out on a potential sale. What’s causing this seeming indecision, and what can you do to stop it […]
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