How long you can survive without relying on search engines, when organic search drives over 64% of the total direct traffic?
Over 70% of the links online are clicked through unpaid search. We now have a class of information-driven browsers that want the right information, in the right place, and at the right time. While I completely second that good content is, and would always be a major factor for bringing audience to your page, there are a few things more that could possibly blow life into your efforts to increase your page’s organic traffic.
If you want relevant and qualified leads, but don’t know from where to begin, here are some proven tips that will certainly upsurge your website’s traffic.
Answer User’s Questions
No time for games! Your readers want an answer; and hence, Google is focusing on answering people’s question. Stuff your content with meaningless keywords and you will be granted no mercy both from your readers and Google. As a result of the constant upgradations in Google’s Algorithm, the search engines are now better able to understand the meaning of the words and phrases used in your content. The first thing that the engine studies now is whether the Meta data and keywords used are serving an answer to a user’s query or not.
To win Google’s appreciation-
- Find a trending keyword that is of value to your business and create a compelling title that answers user’s questions.
- Optimize your Meta descriptions. You may use important keywords in your content intro but avoid keyword stuffing.
- Weave the content around the query that users have to drive organic traffic consistently to your page.
Increase Social Influence From Community-Based Platforms
By now, almost every online marketer would agree that content marketing is the “King”! A piece of content that is of great value to the reader can increase the traffic by 2,000%.
To make the most out of your content- Syndicate it on some of the community-based platforms of your niche, where lots of bloggers and influencers come together to share their tips & learn new tricks. Most of the readers that visit these sites look for valuable content to study and curate. By syndicating your content on these pages, you get natural shares and links to your internal pages that lead traffic to your website & increase your audience-base.
While sharing content on these platforms, keep a note on the type and quality of the content you are publishing. For Instance, People love data, but refrain from reading loads of text with remembering barely 20% of it! Therefore, target the readers with what they want. Infographics tend to get shared about 42.2% more and generate 37.5% more backlinks compared to an average blog.
Use Long Tail Keywords
You will be amazed to know that Amazon makes 57% of its sales through long-tail keywords! The long-tail keyword strategy is trending since 2014 and is totally Google friendly!
The concept is simple, why to flood your page with loads of short-tail keywords, when you can attract over 20,000 organic visitors by a tweaking your keyword strategy a bit. Long-tail keywords in your content drive leads that are qualified, evoke conversions, and have less competition than short-tail keywords.
Case Study : Back in Dec 2012, kiss metric received an increased traffic of 149,142 by adding long-tail keywords in their SEO strategy.
Incorporate Skyscraper Technique
Are you aware of the organic traffic boost that “Skyscraper Technique” is giving to the marketers?
The three simple steps that make your content skyrocket through skyscraper technique are-
- Find the top-quality content that is link-worthy
- Increase its value
- Share it with the influencers to drive qualified leads & boost social sharing
If you ask me, Skyscraper technique is effective, and perhaps one of the most guaranteed ways to increase your organic traffic by instilling a new life into your stale content.
Case Study: By using skyscraper technique, Backlinko doubled their organic traffic in just a span of 14 days.
Make The Visitors Come Back
‘Good to get, hard to keep’- isn’t that the story of almost every modern netizen? The above-listed ways will surely drive organic traffic, but how long will you manage to celebrate your win, if your efforts aren’t enough to keep visitors for long?
“Satisfaction” is itself a great factor to make a visitor revisit your page, but a reminder can do a lot of wonders.
You can take the help of E-mail to give a “come back” call to your visitors.
“In the year 2015, 66% of the marketers made a purchase online as a result of a message sent through an E-mail.”
Step 1: Collect the E-mail Ids of the quality visitors you seek to nurture for long,
Step 2: Send a high-quality post with an arresting subject that provokes the reader to click-through at a single glance.
It is obvious, not every reader will read your mail, but sending a reminder will make your brand resonate in the minds of the visitors once again.
The practices I have mentioned are nothing you haven’t heard of before, but the results that they render makes them the “forever favorites” of the experts. These ways are tried, tested, & trusted by marketers, and are proven to give guaranteed boost to your website’s organic without requiring any major tweaks in the little technicalities of your SEO strategy.
With the hope that this post will help, I take your leave.