Mobile apps haven’t been the hallmark only of big corporations for quite some time now. More and more medium and small-sized businesses are jumping on the mobile app bandwagon. It gives them the opportunity to build brand awareness and work on loyalty among the existing and potentially new customers. Dedicated mobile app not only adds much-needed credibility to a brand or business but also provides the necessary edge and ensures that it’s not falling behind the competition.
You might have noticed that a lot of small businesses we interact with on a daily basis have their own dedicated apps, whether it’s a coffee shop on the corner or that small restaurant downtown. They have realized that a successful mobile marketing strategy involves a lot more than just having an optimized and mobile-friendly website. Taking marketing to the next level and staying ahead of the business curve has become a necessity, and creating mobile apps has become the new black. Let’s check out the reasons why investing in the development of mobile apps has become a staple in modern-day business.
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Brand and Recognition
Having a well-built mobile app can do wonders for brand awareness. Apps should be viewed as an additional marketing tool for your business. Whether you make it functional, stylish, informative or even shocking, the app needs to reflect the business behind it and as such, needs to offer features that customers will actually use.
Now, the more customers use your app, the sooner they’ll lean towards investing more than just their time into your business. In the advertising business, this is called the effective frequency and it describes a rule where seeing or hearing about a certain brand around 20 times is all it takes to break the veil of anonymity and get that brand actually noticed.
Social Media Effect
People are obsessed with social media. Period. What you want to do with your brand is to become a part of that obsession. This is achieved simply by adding social features such as likes, comments, user-to-user messaging system and in-app purchasing methods. As people spend more and more time using social media, you want your dedicated application to have all those social media features. This ensures that the customer will spend more time using your app and promote your business by discussing, reviewing and sharing your products.
Service and Sales
Selling via a dedicated mobile app has become a norm these days and it’s slowly changing the way people interact with businesses and the way they sell or purchase services and products. Mobile apps are an excellent tool for service and support, as they give the customer, even more, options to choose from before making a purchase. That’s why you need to provide the users with an app that acts as a dedicated information hub for your services and products. Keep in mind that a good service directly relates to a happy customer and mobile apps are one the best tools available for customer support and service.
Real-time Data Analysis
Back in the day, if you wanted some specific metric on your customer, you had to have dedicated focus groups which are known to be time consuming and expensive. A mobile app logs customer information such as actions they’re using inside the app and their general preferences when it comes to products and services.
All that user information can later be used to convey content that is relevant, useful and personalized towards an individual customer. The information on how users interact with your app can be used to further improve it and provide them with a better user-experience. Most app development experts recommend that you provide the users with the option to agree to have their data collected and also properly explain how it will be used to enhance the overall experience.
People spend a lot of time on their phones. Search engine statistics show that almost half of all internet traffic that goes through it is actually via a mobile device. And it makes sense because mobile apps are built around usability and as such, are a lot easier to use than websites. People have their smartphones with them no matter where they go and what they do. Whether it’s in the bathroom, waiting room or waiting in line at the bank, people constantly have phones in their hands. This is why having a dedicated mobile app for your business is important.
The mobile industry is thriving like never before and it’s reasonable, if not smart, to make a dedicated app for your business. It can be used to not only interact with customers but also find out more about their use of the app. This information can later be used to provide them with personalized content and update the app and its usability. People are using their mobile devices all the time and choosing not to make your brand mobile can only hurt the business and leave you sitting behind the competition.