We all know the American actress Sharon Stone. For a brand to associate with this character offers certain guarantees. International image and exposure under the sign of elegance and glamor. A 56-year-old Sharon Stone is a model for many women. This year, the French optician Alain Afflelou that provides services star of Basic Instinct!
A freat opportunity for the French industrial king of the glasses. This collaboration agreement will last three years. The star will put her name in the service of the brand in all countries where Alain Afflelou is open. For the brand, this association also aims to further strengthen its “mode” image among the general public. This collaboration will give rise initially to a commercial that will carry the French filmmaker Luc Besson, who has exceptionally agreed to put his talent to Sharon Stone and Alain Afflelou. The campaign will start on all European screens in February 2015. In addition, Alain Afflelou and its network of shops will involve the engagement of Sharon Stone in research against AIDS, amfAR through an annual contribution.
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