Fundraising is a great charitable act performed by caring people from all over the world. Few decades ago, fundraising was extremely hard to organize, as all the communication tools that we now use weren’t available.
There are lots of ways in which people can organize fundraising campaigns. Today, we’ll talk about one of the most efficient ways of conducting a successful fundraising project.
Social media has become the most used online medium in the present moment. Everyone spends time on social media networks, and that’s where you should be present when gathering money for fundraising purposes.
Benefits of Social Media
Here are some of the most useful benefits that social media brings to any fundraising campaign:
- There are a lot of people who use their time navigating through social media networks. Your fundraising campaign will be visible
- You can start an “avalanche effect”. If people share your campaign, their friends will also see it. Their friends can share it back, and so it continues.
- You have amazing tools that allow you to target any type of audience.
How to Use Social Media for Fundraising Campaigns
You have many choices and alternatives. Let’s take a look at some of them:
- Written Content Distribution
Simply create a powerful article that speaks about your cause. Share it on social platforms and notice how everything escalates.
If you are not a good writer, you can use professional writing services such as Australian Writings and outsource this aspect.
- Facebook Page Posts
If you are serious about fundraising, you should take the time to create a Facebook page following. Add new content every day and enlarge your page likes by acquiring new interested people.
Once you have a following, start distributing content that’s relevant to your fundraising campaign and watch how it goes viral.
- Facebook Ads
In case you have a budget available, you should consider Facebook ads. You can use Facebook’s advertising tools in order to reach a lot of potential contributors.
- Twitter, Instagram, Snapchat Following
Facebook is not the only social network that’s going to help you conduct a successful fundraising campaign. In fact, it is advised to start with two or three social media channels and optimize them as much as you can.
Create accounts on your preferred social networks and start working on your social media presence. Gain followers, and everything will be easy after.
- YouTube Videos
Create or outsource inspiring videos that will make an impact over your viewers. Try to appeal to their empathy and ask them to contribute to your cause.
Few years ago, I began working on a fundraising project for homeless children. I took advantage of social media and built a huge following. In a matter of few months I generated over ten thousand dollars and financed dozens of homeless children. It is possible!
If you give it enough attention, social media will be a key factor for your fundraising campaign success. Take advantage of the above mentioned tips and take immediate action!