Facebook is among the most famous and common social media platforms. It is always introducing new changes and introducing new features. There has been a change in the algorithm of Facebook. The change offers priority to content which is posted by friends. They will get a higher place in the news feed so that people […]
Here’s why Email Marketing Has Stood the Test of Time
There are many online marketing methods in use today, but few have been as dominant as email marketing over the years. There are several reasons for this. Wide reach: With Facebook having over a billion active users and Twitter with over 200 million users, you will be forgiven to think that social media […]
Marketing Automation Levels Playing Fields for Small Businesses
Most small businesses have difficulty stealing market share from established competitors with much larger marketing budgets. Fortunately, new advances in technology have helped level the playing field. Marketing automation tools allow these companies to thrive. A growing number of small businesses are taking advantage of marketing automation tools. However, Shabana Arora, a staff writer for […]
Low-Cost Online Marketing Ideas to Dominate the Local Market
Whether you’re setting up shop in Cape Town or Jeffreys Bay, it pays to have an established online presence. On a study conducted by Fuseware and World Wide Worx on South Africa’s social media landscape this year, they uncovered that the country has over 13 million Facebook users and 7.4 million Twitter users (among other […]
Automating Your Social Media Marketing Campaign
Marketing a brand on social media is necessary, but it can feel like walking on a razor’s edge. Business owners who treat social media automation with a “set it and forget it” mindset often create PR disasters. A few years ago, American Airlines made this mistake. Whenever someone tweeted any message to the airline company, […]
The Many Faces Of Marketing That You Must Know
Whether you have just started a business or have been running an established business for years, you spend a lot of time thinking about the different ways you can market your business. Today, you can do marketing without any boundaries. With internet at hand, you could have your products and services marketed in any corner […]
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