Practically speaking, the right execution of implementing & testing can boost the number of leads and traffic on your website. This is not just another marketing bingo which can misguide people. The CRO stats below will help you leverage your message out there in the market. Of course, you might not agree with all the stats which are mentioned here but ignoring the facts is not how you grow. You have to face the facts, and learn how to adjust your business to those facts.
The stats mentioned below are carefully researched and bring-in insights for the overall state of online conversation that is happening in the market. And what can we learn from the statistics to make our leads more credible, authentic, and establish a powerful bond with our customer?
The Average spending
On an average company spend approximately $2,000 each month on CRO tools. (Forbes) If companies are spending that much of money just on CRO tools, this means that CRO has some value which is helping brands to get big. You can check the CRO tools that are reviewed by an expert.
Rate of Satisfaction
According to a report by Econsultancy, only 22% of the companies are pleased with their rate of conversion.
The goal of every business is to increase their conversion rate. You can try out these amazing web conversion techniques to boost your conversation rate. Here is how you can calculate your conversion rate:
Using video in landing pages
With the rise of visual aspects in the eCommerce websites, there is great chance that introducing videos in your homepage will help you to increase traffic and generate more leads on your website. A good example can be homepage of Path. Look how wonderfully they’ve aligned the video along with the text.
More landing pages mean more leads
HubSpot did a study and concluded that brands that have more than 40 landing pages were able to generate leads 12 times more than those who have 1-5 landing pages.
To get more leads you need to highlight every service and the best approach is to create a landing page for every service of your business.
The average ROI
According to a survey done by Venture Beat ROI from CRO, tools is around 223%.
There is a good chance that if you’re looking for a high ROI you need to go start using the CRO tools.
6- Simplicity always wins
A report by Unbounce concluded that just by decreasing form fields from 11 to around 4, there was a 120% increase in conversion rate.
Simplicity is the core of any business. The customers do have various other choices in the market, so if you want to grab the attention and retain it, you need to make the buying process simpler than others. Take example of Best company. How simple their landing page is? You can try something similar.
Skip the age & your conversion rate will increase
A just for fun study was done by HubSpot gave a brilliant insight. The websites that don’t ask for age in the sign-up process get more conversions than those who ask for it.
Remove the navigation bar
A case study by VMO revealed that removing navigation bar boosted the conversation by 100%.
The navigation bar, unless it is simple, can cause are a satisfied pain for the customer instead of providing them ease. Try to remove it and see how the customers are responding to it. A wonderful example is of Retrolove Collection. Just 4 buttons, nothing more.
Excessive A/B testing
In the initial stage of Google, it performed around 7,000 A/B tests before the final launch.
A/B testing is a brilliant way to test the quality of the website on different platforms. From mobile devices to desktop and every device. It is better to know what is not working before the launch of the product.
Facebook conversion is high
According to the research by Wordstream, Facebook alone has a conversion rate of around 9.21%.
This alone gives us the incentive that how important Facebook is when it comes to finding the right customers. With ad campaigns and Facebook groups, you can easily grab the customers who are looking for your product.
To conclude it all
The goal of every business is to bring traffic to the website and convert it into leads. If you are already a well-established business or starting out you might need some ways in which you can boost your sales.
There is no harm in trying out new strategies to try out for your business. Not every strategy might work out for you. But the statistics mentioned above will be able to drive marketing strategies that can help you bring in more customers and make your stakeholders happy.